ABOUT US

We Are Project Solar

Our goal is to make solar so simple and affordable that it becomes the smartest financial choice for every homeowner

ABOUT US

We Are Project Solar

Our goal is to make solar so simple and affordable that it becomes the smartest financial choice for every homeowner

ABOUT US

We Are Project Solar

Our goal is to make solar so simple and affordable that it becomes the smartest financial choice for every homeowner

ABOUT US

We Are Project Solar

Our goal is to make solar so simple and affordable that it becomes the smartest financial choice for every homeowner

ABOUT US

We Are Project Solar

Our goal is to make solar so simple and affordable that it becomes the smartest financial choice for every homeowner

Our aim is simple: provide upfront and transparent pricing, use modern technology to efficiently keep costs low, and ensure an excellent customer experience from first interest to install and beyond. 
Solar saves money and gives people control over their energy future - we aim to push this message forward.
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Transparent Quoting 

We offer clear and upfront pricing, with no hidden costs or surprises.

Modern Technology

We use the cutting-edge technology to make the process faster, simpler, and more efficient.

Excellent Customer Experience

 We aim to provide outstanding support and service at every stage.

Our goal is to make solar so simple and affordable that it becomes the smartest financial choice for every homeowner

ABOUT US

Our aim is simple: provide upfront and transparent pricing, use modern technology to efficiently keep costs low, and ensure an excellent customer experience from first interest to install and beyond. 
Solar saves money and gives people control over their energy future - we aim to push this message forward.

Transparent Quoting

We offer clear and upfront pricing, with no hidden costs or surprises.
 

Modern Technology

We use the cutting-edge technology to make the process faster, simpler, and more efficient.

Excellent Customer Experience

Customer satisfaction is our top priority. We aim to provide outstanding support and service at every stage.

OUR VISION

 

Our aim is to become America's leading residential solar provider, offering transparent, honest quotes to everyone and eliminating overpriced solar scams. We make solar so simple and reliable that Project Solar is the first choice—even for your grandma.

OUR VISION

 

Our aim is to become America's leading residential solar provider, offering transparent, honest quotes to everyone and eliminating overpriced solar scams. We make solar so simple and reliable that Project Solar is the first choice—even for your grandma.
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OUR STORY
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Project Solar started from a frustration with the renewable energy industry's focus on profit over progress. In 2017, co-founder Trevor Hiltbrand was looking to have a solar system installed on his own home. He quickly became frustrated with the lack of price transparency, pushy sales tactics, rampant commissions, and the shocking price variance from one firm to another. Quotes ranged from $40-60k for a 10kW system.

 

Despite wanting to go solar, mistrust brewed, kicking off Trevor’s deep dive into the solar industry. Determined to tackle the glaring issues in solar sales, he immersed himself in the field, and an idea began to take shape—one that would address the problem of overpriced, shady solar practices.

 

What began as a DIY passion project quickly grew into something more, and when Matt Smith, Trevor’s co-founder heard the idea, the two set out to rebuild trust and value in the solar industry. Project Solar was founded in 2020, offers DIY and full service in 33 states, and in 4 years, has saved customers over $46M dollars*.

 

*based on NREL reported industry average sale price of $4.17 per watt and Project Solar’s average sale price of $2.50
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MEET THE TEAM
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Trevor Hiltbrand

CEO

Trevor, a serial entrepreneur, has built his career off bringing transparency to notoriously shady industries. Shocked by the dishonest sales tactics of a solar sales rep back in 2018, Trevor had a vision of wider national solar adoption, by means of upfront and honest solar sales online. Trevor has a passion for business, investing, and marketing and lives in UT with his wife and four kids.

Matthew Smith

PRESIDENT

Matt was a high school English teacher who invested in, and helped found, Route in the summer of 2018. After leaving Route in 2020, he joined Trevor on his roof that summer to install their first DIY system. Today Matt lives in Utah with his entrepreneurial wife and their two kids. He enjoys surfing, learning languages, and getting to know new people. 

Rich Larson

CFO

Rich has worked in the Solar industry for the last 11 years in various finance leadership roles at different companies. He has a Masters degree in Accounting from BYU and worked in the software industry for 14 years prior to getting into solar. He enjoys watching and participating in all sports, but especially golf and basketball, and loves travelling, hiking, and spending time with family.  

Brian Anderson

VP OF OPERATIONS

Brian has spent most of his career in the SaaS industry, beginning as a software consultant in NYC before transitioning to Strategic Account Management and Operations at Podium. He’s passionate about enhancing both customer and employee experiences, striving to create a positive and impactful environment. In his free time, Brian enjoys biking, skiing, scuba diving, and exploring new places!

Customer-First

Our customers are at the heart of everything we do—from product offering to each and every interaction, we prioritize prompt responses, go the extra mile to exceed expectations, and ensure that every step of the process leaves our customers delighted. 

Transparency

We are transparent and honest in everything we do and take pride in the service we provide. We believe in our offering and would recommend it to our own mothers.

Win-Win

We focus on the best interests of others to have a win-win mindset. We believe that the path to success is a passionate focus in creating value for our customers and helping our peers succeed.

Efficiency

We constantly look for efficiencies. In a commodity sale, price rules. Our streamlined approach to sales and operations allows us to cut costs and stand out in the saturated solar industry.

Continuous Improvement

We believe in being better every day. We look for areas to continuously learn and improve. We will never arrive and we take joy in growth and struggle.

OUR PROMISE

Check out our AI online calculator for a quote, or contact our team for more information.
Title

OUR STORY

Project Solar started from a frustration with the renewable energy industry's focus on profit over progress. In 2017, co-founder Trevor Hiltbrand was looking to have a solar system installed on his own home. He quickly became frustrated with the lack of price transparency, pushy sales tactics, rampant commissions, and the shocking price variance from one firm to another. Quotes ranged from $40-60k for a 10kW system.

 

Despite wanting to go solar, mistrust brewed, kicking off Trevor’s deep dive into the solar industry. Determined to tackle the glaring issues in solar sales, he immersed himself in the field, and an idea began to take shape—one that would address the problem of overpriced, shady solar practices.

 

What began as a DIY passion project quickly grew into something more, and when Matt Smith, Trevor’s co-founder heard the idea, the two set out to rebuild trust and value in the solar industry. Project Solar was founded in 2020, offers DIY and full service in 33 states, and in 4 years, has saved customers over $46M dollars*.

 

*based on NREL reported industry average sale price of $4.17 per watt and Project Solar’s average sale price of $2.50
Title
Title

MEET THE TEAM

Trevor Hiltbrand

CEO

Trevor, a serial entrepreneur, has built his career off bringing transparency to notoriously shady industries. Shocked by the dishonest sales tactics of a solar sales rep back in 2018, Trevor had a vision of wider national solar adoption, by means of upfront and honest solar sales online. Trevor has a passion for business, investing, and marketing and lives in UT with his wife and four kids.
Title

Matthew Smith

PRESIDENT

Matt was a high school English teacher who invested in, and helped found, Route in the summer of 2018. After leaving Route in 2020, he joined Trevor on his roof that summer to install their first DIY system. Today Matt lives in Utah with his entrepreneurial wife and their two kids. He enjoys surfing, learning languages, and getting to know new people. 
Title

Rich Larson

CFO

Rich has worked in the Solar industry for the last 11 years in various finance leadership roles at different companies. He has a Masters degree in Accounting from BYU and worked in the software industry for 14 years prior to getting into solar. He enjoys watching and participating in all sports, but especially golf and basketball, and loves travelling, hiking, and spending time with family.
Title

Brian Anderson

VP OF OPERATIONS

Brian has spent most of his career in the SaaS industry, beginning as a software consultant in NYC before transitioning to Strategic Account Management and Operations at Podium. He’s passionate about enhancing both customer and employee experiences, striving to create a positive and impactful environment. In his free time, Brian enjoys biking, skiing, scuba diving, and exploring new places!

Customer First: 
Our customers are at the heart of everything we do—from product offering to each and every interaction, we prioritize prompt responses, go the extra mile to exceed expectations, and ensure that every step of the process leaves our customers delighted.

Transparency:
We are transparent and honest in everything we do and take pride in the service we provide. We believe in our offering and would recommend it to our own mothers.

Win-Win:
We focus on the best interests of others to have a win-win mindset. We believe that the path to success is a passionate focus in creating value for our customers and helping our peers succeed.

Efficiency:
We constantly look for efficiencies. In a commodity sale, price rules. Our streamlined approach to sales and operations allows us to cut costs and stand out in the saturated solar industry.

Continuous Improvement:
We believe in being better every day. We look for areas to continuously learn and improve. We will never arrive and we take joy in growth and struggle.